After knowing your audience (Lesson 1), the next step is:
👉 Be where your audience is — not everywhere.
Many beginners make the mistake of opening accounts on every platform.
But smart digital marketers choose platforms based on audience behaviour and business goals.
📌 Where to start?
Here’s a simple guide to help you choose:
1️⃣ Instagram
Best for: Fashion, beauty, food, travel, fitness, personal brands, small businesses
Content type: Reels, visuals, short tips
2️⃣ Facebook
Best for: Local businesses, community-based services, 30+ age group
Content type: Posts, groups, ads
3️⃣ LinkedIn
Best for: B2B, professionals, agencies, consultants
Content type: Educational posts, case studies, networking
4️⃣ YouTube
Best for: Tutorials, long-form content, reviews, education
Content type: Videos, guides, storytelling
5️⃣ Google (SEO)
Best for: Businesses offering services people search for
Content type: Blogs, FAQs, landing pages
💡 Lesson Summary:
You don’t have to be everywhere.
You only need to be effective on one or two platforms to start.
🧠 Quick Exercise:
Pick ONE platform that fits your audience from Lesson 1.
Write down:
• Why this platform?
• What type of content will you post?
• How often will you post?
This will build your clarity.